Amy Applebaum empowers high-achieving women—CEOs, executives, attorneys, entrepreneurs, and public figures—to build lives they love, blending professional success with personal fulfillment. Whether scaling a business, pivoting careers, or reclaiming personal freedom, Amy helps ambitious women break through mental and strategic barriers to reach their next level.

As the founder of SOAR, an exclusive and confidential 90-day life-makeover program, and SOAR Collective, a dynamic community for driven women seeking deep transformation, Amy provides both the mindset shifts and proven strategies needed to achieve extraordinary success. She is also the creator of MOVE Meditation, a private digital library with over 100 guided meditations designed to strengthen self-belief and dismantle limiting beliefs.

With over 20 years of coaching experience, certifications in hypnotherapy, and features in The New York Times, Cosmopolitan, Teen, ABC, NBC, CNN, and more, Amy has been recognized as a leading authority in personal and professional transformation. From navigating early business challenges to coaching thousands worldwide, she brings a results-driven, no-nonsense approach to guiding clients through every obstacle and milestone.

Known for her authenticity and humor, Amy delivers powerful insights with a practical, real-world perspective. When she’s not leading life-changing transformations, she’s deeply dedicated to her family and personal passions, proving that balance is just as essential as achievement.